Wednesday, March 02, 2011

ENTREPRENEUR OF THE WEEK: Up close and personal with the owner of Style Expressions








  1. Full name: Monica Rolling
    Company name: Style Expressions
  2. Web site address: www.styleexpressions.ca
  3. Why did you start your company?
    More than offering a service I wanted to offer my passion and expertise; I wanted to inspire home owners to develop their own style and creativity. To embrace design not as a luxury but as a life changing experience.
  4. What does your company do?

    We are an Interior design and home staging company. We will help with space planning, furniture selection, window treatments and flooring options and much more.

    Colour Consultations:
    Choosing colours and coordinating a look can be overwhelming and even intimidating with so many choices and options.

    Colour is a very important part of our lives; it can also affect us in many ways. I will help you make the right selections for a coordinated and harmonious look all through the house. While at the same ensuring it is reflecting your own style.

    Children’s Bedrooms:
    When designing for children whether babies or teenagers many factors are to be consider. Providing the right environment for learning and development is very important. We believe in rooms that will grow with your child!!

    Home Staging:
    Are you selling? Do you know that Staged properties spend 80% less time on the market!! Selling is such a stressful process why to prolong it.
    Let us get your property ready to impress and sell faster for the best price!!!

    Starting with an initial consultation to staging we can help you with these services.

    Floral design and seasonal decorating:
    We can create custom made floral arrangements specially design for you! Or to impress your clients and friends.
  5. What’s the best thing about being your own boss?
    The best thing is having the freedom of managing my own schedule. Being able to attend exhibitions, seminars, and workshops to further my career. Making my own choices and taking my own decisions.
  6. What advice can you give to entrepreneurs that are starting out?
    My best advice is to research your field extensible first! Know the market place, know what the others are doing, charging and try to be completely different form the rest. Be creative with your marketing. Put your own branding and personal touch into your business. Make a business plan; Set yourself timelines. Have a social media presence, such as Facebook, Twitter and Linkedin. Network as much as possible, have fun and be creative!
  7. How do you manage family life and work?
    It is not easy!!! I have a very supportive family so it helps a lot! I also delegate a lot and ask for help as much as possible. It is also important to define your working hours with your clients.
  8. Where do you see yourself in 10 years time?
    As a very creative person with flowing ideas it is very hard to say what I’m going to think of next! I definitely want to grow my business and plan to start my own line of soft furnishing for the home and children’s bedrooms.
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